Here are 7 tips to become a dance music star according to the manager of Deadmau5
We all know Deadmau5 and his success in dance music. Long-time manager, Dean Wilson, guided Joel to his festival schedules around the world. None of this would be the case if he hadn’t stayed true to Zimmerman’s personality and artistic vision.
Here are 7 tips, according to Wilson, for all emerging artists and producers on how to be a successful dance music star.
1. Make music that leaves an impression
No genie or magic wand is there to greet or applaud and make you an instant star. Your product should represent you and your brand. What you want to convey to your audience should leave a deep impression on them. They will want more, because you want it. In the music industry, everything revolves around music. If it doesn’t connect with you or them, it won’t be good music. Make any label want it.
2. Develop an authentic brand
After music comes marketing. Just like the mau5 or i_o (his future prodigy), what look and cut do you have that doesn’t look like the others? You can be inspired by many others before you, but do it your own personal flavor. Brand, personality, online and social media presence, and creative vision, these are all the ingredients for a successful brand. Otherwise, you’re just a character signing off a piece of paper at the end of the day.
3. Make a plan and execute it your way
Where do you see yourself in five years? It’s quite cliché, but also true. What other artists do you compare yourself to? What festivals do you want to play in? Production, labels, new music? How are you going to achieve all of this? Start asking yourself these questions and create answers. If you are having great success, keep planning for more. Don’t wait for its success, keep going.
4. Lawyer, think carefully about things
Chord signing is a big part of your music career. It can lift you up or bring you down. It determines your salary, your marketing, your promotions and pretty much everything in between. Finding a major publisher and a deal that allows for a good work-life balance can be difficult. So get yourself a good music lawyer and listen to him and your managers.
5. Be prepared, it will escalate quickly
As Avicii (rest in peace) and so many others, the artists give several concerts a year. They work on planes, converse on the Internet, exchange ideas, cross paths at random. This is how collaborations happen. You meet new people, learn their personalities, and start making new songs together. Deadmau5 got with Kaskade and Rob Swire outside his studio and watch him now. ‘I remember‘,’Ghosts and stuff‘, and’Monophobia‘ are again classic successes today. Music technology is so advanced that it would be easy.
6. Be patient
Yes, it is difficult to do. But good things happen to those who take time with their work. Believe in your product, even when no one else can. Be passionate, know you’re doing the right thing, and stick to your plan. Managers, keep getting your artist to make music, connect, and grow their fan base.
7. Play with your strengths
The strengths are yours and no one else’s; everyone is different. Joel is shy in public, but we can see him in his studio trying out different musical variations. This is cool and that’s what he’s comfortable and strong for. So, no need for a press release.