BAR Technologies Hires Williams Racing Team Director Simon Roberts

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Simon Roberts (Image courtesy: BAR Technologies)

BAR Technologies (BAR), an innovative simulation-focused marine engineering consultancy, announced that Simon Roberts, former Managing Director and Team Director of Williams Racing, has joined the company as Chief Operating Officer . Roberts will work alongside the BAR leadership team made up of Managing Director John Cooper, CTO Simon Schofield and Director of Engineering Lauren Eatwell.

Prior to joining BAR, Roberts forged a career in a wide range of engineering sub-sectors, including engines and transmissions, railway assets and infrastructure, hybrid power systems and aerodynamics.

Graduated from the University of Manchester with a degree in Mechanical Engineering, he began his career with engine manufacturer Perkins. Roberts spent 10 years with the company working in engineering design, performance development, and manufacturing.

From Perkins, Roberts then joined BMW Rover, where, as chief engineer, he led the design and development of the TD5 engine – the last diesel engine developed in-house by Land Rover – before becoming a plant manager. for BMW’s transmission and suspension manufacturing operations in the UK.

Roberts then joined rail transport company Alstom, where he became managing director, bringing the Virgin Pendolino tilting train into production, one of the largest capital management and asset financing projects for UK rail in the ‘era.

Roberts then switched to Formula 1, joining the McLaren racing team. During his tenure with the organization, he was instrumental in the development of hybrid technology with automaker Honda – putting together a battery design and development team, working with Honda engineers and American airframe experts to supply the hybrid system for a Formula 1 racing engine in two years.

After 17 years at McLaren as COO and COO, he recently joined Williams F1, as GM and Team Director, to help sell the company to Dorilton Capital in 2020. .

At BAR, Roberts will work closely with his senior colleagues to leverage his experience in managing large engineering programs to bring BAR’s pioneering WindWings wing sail technology through its manufacturing partnerships to the global market. maritime transport. It will also support all of BAR’s new technological offerings in its other sectors – commercial workboat operations, recreational marine and special projects.

Speaking on the appointment of Roberts, John Cooper, CEO of BAR, said: “Having worked with Simon at McLaren for 14 years, I was well aware of his reputation for cutting edge technology, advanced engineering and manager for large capital assets, so he was a natural fit for this role.

“His experience in powertrain engineering, in particular hybridization, will be essential to continue our cutting-edge research and development in decarbonization of the maritime sector, while contributing his knowledge of racing aerodynamics and hydrodynamics. to our work in the recreational marine and special projects. I welcome Simon to the team and look forward to working with him again.

Commenting on his BAR membership, Roberts said: “Joining BAR Technologies is the perfect opportunity to combine my skills and experience in different engineering sectors, encompassing research, design and development, hybridization, efficiency and manufacturing.

“This is an extremely exciting time for BAR as it introduces its WindWings technology to the shipping market, paves the way for hybridization for work boats and brings exciting new designs to the leisure market. I believe there is a real opportunity to help lead and develop their pioneering philosophy into new sectors and projects, addressing some of the biggest challenges in the global maritime industry.

News from the sea, September 20


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