McLaren Racing CEO Zak Brown explains how his team is driven by data and Splunk



Many weekends throughout the year, motorsport fans around the world tune in to watch Formula One, the highest international racing class for single-seater cars.

It’s top-notch entertainment on the world stage, but many of the millions of people who follow Formula 1 may not be aware that they are witnessing what could be the most technology-dependent competition on the planet. .

“The car that qualifies first at the start of the year, if you didn’t touch it, would be the last at the end of the year, that’s the pace of development of a Formula 1 car,” said Zak Brown (pictured), CEO of McLaren Racing Ltd., a British car racing team. “We change and develop a new part on the car every 14 minutes, 365 days a year. Technology plays a huge role, it is probably the most technically advanced sport in the world.

Brown spoke with Jean Furrier, host of theCUBE, the live streaming studio of SiliconANGLE Media, at the Splunk .conf21 Virtual event. They discussed the role of data in McLaren’s success and how Splunk delivers information in a sport where the margin of victory can be fractions of a second. (* Disclosure below.)

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McLaren Racing raised 183 wins and is the second most successful Formula 1 team in the history of the sport, according to Brown. The team’s success in recent years is based on the sheer amount of data – a terabyte and a half every racing weekend – it collects.

This is information provided to a group of data analysts who sometimes find themselves at odds with Brown himself. Data generally wins.

“They look at the data. I’m not, ”Brown said. “I trust my 30 years of experience. They beat me nine times out of ten.

Splunk Inc. has partnered with McLaren Racing since start Formula 1 season 2020. Data-driven insight and machine learning capabilities from Splunk help McLaren process a mountain of information in a sport where winning or losing can be done in a fraction of a second.

“Everything we do is precision. Every second, every tenth counts, ”said Brown. “You have all these different scenarios playing out with the weather, tire wear, competition. You can get all of this data, but what do you do with it? Humans can’t react as quickly as Splunk, which can help us collect and understand data.

Watch the full video interview below, and be sure to check out more of the SiliconANGLE and theCUBE coverage during the Splunk .conf21 Virtual event. (* Disclosure: TheCUBE is a paid media partner for Splunk’s .conf21 virtual conference. Neither Splunk Inc., the coverage sponsor of theCUBE event, nor any other sponsor has editorial control over the content of theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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