Medallia becomes official partner of Formula 1 McLaren team



Medallia, Inc., the global leader in customer and employee experience, and McLaren Racing have announced a partnership establishing Medallia as the Official Feedback Partner for the 2022 Formula 1 season.

“We are delighted to announce our partnership with Medallia ahead of the United States Grand Prix. This partnership brings a high level of expertise to our fans and to the experience of the people at McLaren Racing. Our fans and collaborators are two essential parts of our team and having a partner who can help continue to refine these experiences will continue to improve performance, recruitment and retention, ”said Zak Brown, CEO of McLaren Racing.

As an Official Feedback Partner, Medallia brings its expertise in capturing customer and employee signals to McLaren Racing. Launched this week at the United States Grand Prix, Medallia will provide McLaren with a suite of solutions to garner feedback from fans and team members.

“McLaren has pushed the boundaries of racing and technology since 1963,” said Lelie Stretch, President and CEO of Medallia. “We are proud to support the team as the Official Returning Partner of McLaren Racing and help them capture information and deliver world-class racing experiences.”

Medallia’s award-winning SaaS platform, Medallia Experience Cloud, is the market leader in understanding and managing the experience for customers and employees. Medallia captures experience signals created on daily interactions in person, with call centers, digital channels, on video and social media, and even IoT interactions, applying proprietary AI technology to reveal personalized and predictive insights that can lead to actions with tremendous business results.

The Medallia brand will be featured on the top of the chassis of McLaren MCL35M racing cars for the US GP, then on the rear wing of the racing car and pit crew helmets from the 2022 season onwards. more information on Medallia and McLaren sponsorship, visit:

For more information on Medallia solutions for customer and employee experience, visit:

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is emerging as the experience recording system that educates all other apps to customers and employees. The platform captures billions of experience signals across interactions, including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and results. Medallia clients reduce churn, turn detractors into promoters and buyers, create instant cross-sell and up-sell opportunities, and make business decisions that impact revenue, delivering clear and powerful ROIs.

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